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Читалка - 22 закона создания брэнда
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Анонимная заметка
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4. Закон рекламы....................................................................................................................................................15 5. Закон слова..........................................................................................................................................................17 6. Закон верительной грамоты..............................................................................................................................21 7. Закон качества....................................................................................................................................................24 8. Закон категории.................................................................................................................................................27 9. Закон имени........................................................................................................................................................30 10. Закон протяженности......................................................................................................................................32 11. Закон содружества...........................................................................................................................................36 12. Закон рода.........................................................................................................................................................39 13. Закон компании................................................................................................................................................42 14. Закон суббрэндов.............................................................................................................................................45 15. Закон собратьев................................................................................................................................................47
16. Закон формы................................................................................................................................................….50 17. Закон цвета.......................................................................................................................................................52 18. Закон границ................................................................................................................................................….54 19. Закон постоянства......................................................................................................................................…..57 20. Закон перемен..............................................................................................................................................….59 21. Закон естественного ухода..............................................................................................................................61 22. Закон неповторимости................................................................................................................................….63 Содержание.............................................................................................................................................................64 |
